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The potential of simulation to transform 

Leadership Team


Prospective's founding team are top urban scientists from UCL and Cambridge. The team includes internationally recognised experts in the science of urban modelling and experts in planning, urban design, simulation modelling and geospatial engineering.  

Pete Ferguson


Pete Ferguson is Prospective’s co-founder CEO having founded Prospective with Vassilis Zachariadis, Joan Serras and Camilo Vargas in 2016 while studying for a PhD in complexity science at University College London. Pete leads Prospective's commercial growth and product strategy having secured major government research and development contracts and spearheaded the company’s enterprise engagements in the transport sector. Pete also has degrees in Geography and Urban Design and qualifications in Advanced Architectural Sciences, Econometrics and Business Administration. Pete is an Honorary Associate at the Centre for Advanced Spatial Analysis at UCL.

Professor Mike Batty CBE

Chief Scientist

Professor Michael Batty is Prospective's Chief Scientist and a Non-Executive Director. Mike is Bartlett Professor of Planning at University College London where he is Chair of the Centre for Advanced Spatial Analysis (CASA). He has worked on computer models of cities and their visualisation since the 1970s and has published several books, such as Cities and Complexity (MIT Press, 2005) which won the Alonso Prize of the Regional Science Association in 2011, and most recently The New Science of Cities (MIT Press, 2013). He is a Fellow of the British Academy (FBA), the Royal Society (FRS), was awarded the CBE in the Queen’s Birthday Honours in 2004, the Lauréat Prix International de Géographie Vautrin Lud in 2013, and the Founders Medal of the Royal Geographical Society in 2015.

Professor Sir Alan Wilson 


Sir Alan Wilson is Prospective's Non-Executive Chairman, governing the scientific and commercial progress of the company. Alan is the Director of Special Projects at The Alan Turing Institute, and was CEO of the Institute between 2016-2018. He is Executive Chair of The Ada Lovelace Institute, Chair of the Home Office Science Advisory Council and is a member of the Board of Directors for the Banking Standards Board. He was Professor of Urban and Regional Systems in the Centre for Advanced Spatial Analysis at University College London up to 2018.

From 2007-2013 he was Chair of the Arts and Humanities Research Council; and from 2013-2015, he was Chair of the Lead Expert Group for the Government Office for Science Foresight Project on The Future of Cities.

He is a Member of Academia Europaea, an FBA, an FAcSS and an FRS. He was knighted in 2001.

Our vision for a brighter urban future

The world must take collective action to combat climate change, unsustainable resource use and increasing inequality in access to opportunity. Cities are at the centre of